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The Noah founder ushers in a new epoch for the NYC retailer

Jurassic World; Ghostbusters: Afterlife; Mad Max; Fury Road; Halloween; Scream. We live in the era of soft reboots. And this week, the hottest reboot around comes not in the form of a blockbuster, but a sure-fire range of apparel and accessories – one available online right now. We refer to Noah founder Brendon Babenzien’s fresh-yet-familiar debut collection for resolute New York City retailer J.Crew.

Akin to Teddy Santis’ strategy to revitalise New Balance’s Made in USA line, Babenzien’s approach to J.Crew is neither a complete overhaul of the brand nor a direct continuation of its fatigued modus operandi. So, what is it? It’s a focus on timeless pieces of painstaking craftsmanship and multi-generational appeal. It’s New World neo-prep for those with old money, new money and just about enough money to invest in high-quality, made-to-last pieces. It’s red wool work jackets, cotton roll-neck sweaters with a varsity edge, heritage wool-blend baseball caps.

Just yesterday – over 14 months following J.Crew’s formal announcement of its new menswear creative director – the American label finally released the pieces from its anticipated Fall 2022 Lookbook on its official webstore. As expected, it's killer. Keep scrolling to discover our top 10 pieces from the lookbook, all of which are available to buy now or, at the very least, pre-order for delivery in September.