The Procter & Gamble Company has been hit with an Oral-B class action lawsuit alleging some of its dental floss products contain harmful “forever chemicals.”

Plaintiff Alan Dalewitz filed the Oral-B class action lawsuit on Aug. 26, claiming that Oral-B Glide Dental Floss products are marketed as “Pro-Health,” but laboratory testing shows that the dental floss likely contains per- and polyfluoroalkyl substances (PFAS).

PFAS are synthetic chemicals that are toxic to humans, even at low levels, the Oral-B class action lawsuit explains. This group of chemicals do not break down over time, a trait which has led them to be called “forever chemicals.”

Forever chemicals have been found in a large number of consumer goods, leading to a growing number of class action lawsuits seeking to hold companies accountable for putting consumers’ health at risk.

Dalewitz says his attorneys have tested the Oral-B dental floss products and detected the presence of PFAS. The Oral-B class action lawsuit also points to a peer-reviewed study that has identified two specific types of PFAS in Oral-B Glide products.

The Oral-B forever chemicals allegedly include PTFE and PFHxS. PTFE is a major pollutant that allegedly has come under scrutiny recently over its safety, and PFHxS has reportedly been linked to adverse health effects such as liver damage, thyroid damage, and injuries to a developing fetus.

“Thus, P&G’s advertising of Oral-B Products–which suggests that the Product is ‘Pro-Health’–is false and misleading,” the Oral-B class action lawsuit alleges.

Dalewitz asserts that P&G’s allegedly misleading marketing of Oral-B dental floss has enabled it to sell more of the products and sell them at higher prices. He says the company had a responsibility to disclose the presence of Oral-B forever chemicals but failed to warn consumers about the presence of the toxic chemicals.

“No reasonable consumer would expect that a Product marketed for one’s health would contain dangerous PFAS, which are indisputably linked to harmful health effects in humans,” Dalewitz says.

He asserts claims for violations of New York consumer protection laws and fraudulent concealment.

The Oral-B class action lawsuit is not the only one P&G has faced recently. Earlier this year, P&G asked a New York federal judge to dismiss a class action lawsuit alleging its Crest charcoal toothpaste does not work as promised.

What do you think of the Oral-B class action lawsuit’s allegations that Glide dental floss contains forever chemicals? Join the discussion in the comments!

Dalewitz is represented by Kim E. Richman of Richman Law & Policy and by Joshua D. Arisohn and Alec M. Leslie of Bursor & Fisher PA.

The Oral-B Forever Chemicals Class Action Lawsuit is Alan Dalewitz v. The Procter & Gamble Company , Case No. 7:22-cv-07323, in the U.S. District Court for the Southern District of New York.

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me too. I have a whole bunch

add me used it for years till I had my teeth pulled.

Wow one more failed health tool. Add me please

I use this add me

I use this product frequently please add me

Can’t believe this oral B sliders are recommended by dentists add me

Omg I always bought this stuff it’s still on the shelves.

I’m switching back to my private label floss. It seems healthier and a lot cheaper.

I bought an eight packet of Oral B floss from Amazon. I floss my teeth throughout the day. Ugh!( I’m switching back to my private label floss. It seems healthier and a lot cheaper. Please add my name.

I use this twice a day and so does the rest of the family

Seriously I use this twice a day

I buy this add me

Please add me I use this all the time but I just stop we never know what’s what these days and time

Oh my goodness…. I use the glide all the time (regular and floss picks). And in my dental hygiene profession, they got me recommending this floss to my patients. #Egregious #Appalling

I buy Oral B flossers all the all the time.

OMG, I have used oral B flossers EVERY day throughout the day for years! I’m so upset…I can’t believe I have been shoving these things in my mouth. I’m very health conscious, I’m fit, slender and do yoga and meditation daily yet I still have several health concerns. I suppose I can’t know what if any effect the toxins from the floss had on me but man…this pisses me off. :( Arg….

I’m glad I did not buy it from target.

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The Procter & Gamble Company has been hit with an Oral-B class action lawsuit alleging some of its dental floss products contain harmful “forever chemicals.”... Read More

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