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Your guide to Insta's coolest piercing trend.

We're guessing you've landed here because you're deep into daith piercing research and trying to decide if this is the right piercing for you, and well, you've come to the right place. Thanks to luxury piercing experts and jewellery designers like Maria Tash, and the arrival of boutique piercing salons, we're obsessed with achieving that carefully curated pierced ear. The humble ear piercing has become a lot more experimental since those days sitting in Claire's Accessories getting your standard lobe pierced. Now mystical sounding names like helix, tragus and daith start cropping up everywhere and these cool-girl piercings help build that perfect earring stack. For us, the daith definitely stands out. The central placement lends itself nicely to a hoop earring, looks super elegant and sits so well alongside surrounding cartilage piercings.

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If this sounds like the one for you, we're here to help you get all the facts before committing to your new bejewelled ear. We got the 411 on all essential details, including where it sits on the ear, how much it hurts and if the rumours are true on whether the daith really helps with migraines, with helpful tips and insights from piercer Penny at Sacred Gold piercing studio. Plus, with celeb endorsers like Zoë Kravitz sporting the daith piercing, we probably don't need much more convincing.

The first question you'll want answered is where exactly on the ear is it? A daith piercing enters through the cartilage fold that sits just above the entrance to the ear canal. It's actually pronounced 'doth' like goth (don't worry, we've been saying it wrong too) and was invented by piercer Erik Dakota in California in the early '90s. This handy piercing chart gives you a good idea where it would sit amongst other piercings.

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On the pain scale it may seem like a brave choice, based on the daith's unique location and it being firmer skin than a lobe, however compared to other areas of the ear where the cartilage is thicker it's said to not be especially painful. It's good to consider that everyone's pain thresholds are different, but Penny reassures us that "you can sometimes feel a mild amount of discomfort for a second but most clients describe the sensation as pressure".

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The healing time usually takes around six to eight months, which sounds like a big undertaking, but hey, Rome wasn't built in a day, you know? With the right aftercare you'll be playing around with different earrings and showing off your pierced bling in no time, but whilst it's healing make sure to resist the temptation to switch up your jewellery. Which speaking of, leads us on to...

Penny explains that the daith 'requires minimal aftercare but a bit of patience'. She recommends using a sterile saline solution - which your piercing salon will usually sell or you can pick up from your local Boots - sprayed onto some non-woven gauze and gently wiping the area twice a day. Also, PSA, it is advised not to sleep on it during the healing process - one to consider for fidgety sleepers - as well as not wearing earbuds or earphones for a while, so be aware if the idea of a p0dcast-less commute is your waking nightmare.

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Really, the answer is no. Penny explains 'there's no evidence that supports that a daith piercing helps with migraines'. Anecdotally, people who suffer from migraines have said they've found it to relieve pain - because of the pressure point area and how the piercing can act like acupuncture - though it's been suggested that this could be a placebo effect. It still looks pretty darn great though.

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It's also good to keep in mind that a daith piercing is anatomy dependant - our ears come in all different shapes and sizes after all - and piercing salons will offer a consultation before getting pierced, where they will asses whether your ear can hold the particular piercing you're after to make sure it's the right one for you.