By Jenn Bloomhuff, Market Development Senior Manager-Grocery, Convenience and Non-Food Retail B2B

Much of a customer’s experience at the pump is out of the hands of retailers like you, a challenging reality, especially in a time of skyrocketing gas prices. Today, people are pulling up already frustrated before ever opening their car door. At the same time, you never have a second chance to make a strong first impression. A customer’s overall experience can lead to becoming a one-time mistake or a go-to stop.

Beyond providing what they need, representing your brand requires a level of cleanliness that makes guests feel comfortable and welcome. It’s essential that sense of trust starts at the pump, giving visitors confidence that it will extend to the counter, aisles, restroom, cart, dining area, or anywhere and everywhere your grounds cover. This means you must build trust at first sight!

So, how can you create a strong first impression that can lead to a lifetime of customer loyalty? These three tips may just be the start to keeping customers coming back again and again:

Another suggestion for an effective way to easily create a positive customer experience is with a PURELL AT THE PUMP™ program – complete with the effective formulations of America’s #1 Hand Sanitizer brand,2 plus hand hygiene dispensers that were created to exceed your needs, including our NEW PURELL® CS4 All-Weather Hand Sanitizer Dispenser, designed for the most challenging environments.

After all, when you choose PURELL products, it shows customers that you’re committed to uncompromising quality and high standards, which makes them feel good about choosing your location. In fact, customers overwhelmingly approve of a PURELL AT THE PUMP Program, with 81% of those surveyed saying they were more likely to pick a retailer with PURELL products over one without, 83% agreeing that providing PURELL products increased their likelihood of buying food and drinks, and 88% saying the availability of PURELL products improved their overall experience.3

While everything else about operating a convenience store seems to only be getting harder and harder these days, we’re making it easier than ever to add the power of the PURELL brand to your store. It’s a simple way to create a positive experience that fuels trust! To learn more about the PURELL AT THE PUMP program and find out if you qualify for a free trial, VISIT HERE.

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